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Blogging Builds Your Brand
by John Jackson
When I wrote my book, First, Best, or Different, I included a chapter on the importance of blogging. Little did I know at the time that blogging would become the core of own book marketing effort. Indulge me as I tell you about my own blogging story.
Back in August of 2006 I wrote my first blog at the suggestion of my web designer Greg. He encouraged me by saying that it could help my website's page ranking and that blogs were becoming very popular. So, I gave it try. I carefully proofread my first article and hit the "publish now" key. Off it went and nothing happened. I wrote a second blog and then a third. Same results. I told all my friends that I was now a blogger. They said, "That's great," and then they changed the subject. I encouraged them to read and subscribe to my blog. Almost no one did. I couldn't get my own family to read it.
Call me stubborn, but I kept on writing and blogging. I wrote on topics that I thought my book readers would like and I made sure that I was blogging five times a week. It felt like putting a message in a bottle and throwing it out to sea. I wasn't sure if anyone would ever read them.
In a few weeks (maybe five or six actually), I did a Google search for my website firstbestordifferent.com and I found it on the first page of the search results! Before the blog, my website was no where to be found since I had done no search engine optimization. I then did a search for John Bradley Jackson (I know this must sound vain) and I found myself! Hey, Mom, your son is an internet celebrity, or almost.
This was all the positive reinforcement that I needed. I kept on blogging. Now it is eight months later and the results are incredible. My little blog is now read by thousands of readers around the world and many are subscribers. I have created a brand for my book and for myself as a thought leader on the subjects of marketing, sales, and negotiation. My website, my name, and my articles are linked to hundreds of other websites. I have been asked to speak at numerous corporate events and my book's first printing looks like a sell out. All this because I blogged.
Maybe you should consider a blog, too.
John Bradley Jackson© Copyright 2006 All rights reserved.
John Bradley Jackson brings street-savvy sales and marketing experience from Silicon Valley and Wall Street. His resume also includes entrepreneur, angel investor, corporate trainer, philanthropist, and consultant. His book is called "First, Best, or Different: What Every Entrepreneur Needs to Know About Niche Marketing".
About the Author
Check out his website at: firstbestordifferent.com or his blog at firstbestordifferent.com/blog
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